The Last Mile of Marketing AI
AI is remarkable at getting projects from 0-to-90% quickly, but the final 10%, the “last mile,” is where the real and inherently human work resides.
Latest
Why Your Best Marketers Might Seem the Most Resistant to AI (And Why That's a Good Thing)
Distinguishing between true resistance to the tech and the application of hard-won human judgement that helps you avoid AI slop and brand risk is perhaps the most important job for marketing leaders today.
The Myth of the Data-Driven Organization
Too many marketing orgs brag about being "data-driven" when they should focus on being "insights-driven," where applied human judgment informed by data drives the culture.
Quarter vs Horizon: The CMO's Toughest Tension
For marketing leaders, it's not about finding balance between short-term results and long-term building; it's about harnessing the tension between the two to help your team thrive.
AI-Intentional, Not AI-First, is the Mindset for Winning Teams
Why the most effective marketing leaders are adopting a people-first, outcomes-focused approach to AI.
Introducing CMO180: An Free Tool to Help CMOs Onboard or Transition
CMO180: Your second brain for the most consequential 180 days of your career
Six Failure Modes that Frequently Compromise CMO Onboarding
Even CMO's who understand that their onboarding window is a real-time diagnostic and not simply a functional checklist sometimes stumble. Let's explore some reasons why.
Why CMO 90-Day Onboarding Advice Missed the Mark
Every new CMO needs their onboarding plan, but most "90-day" templates are focused on the wrong things, through the wrong lenses.
What Would an MBA-Level Class in Disruption Look Like?
When it comes to a business education, disruption shouldn't be treated as something that happens to someone else. What might an MBA class on disruption look like?
Revenge of the History Majors
Why a formal humanities education combined with AI fluency may be the ideal skillset for the coming Age of AI.
The New Marketing Function for Your Organization
Why it's past time to think about a marketing AI orchestration as something new, different, and separate from existing structure
How CMOs Can Model Adaptive Leadership
Adaptive leadership is the emergent, creative problem-solving that occurs when teams confront novel challenges. It's central to the CMO's role, especially in times of change.
Artificial Intelligence
What Growth Marketing Looks Like in an AI-Disrupted World
Growth marketing is being fundamentally reshaped by AI, perhaps more than any other group of marketing functions. The marketing leaders who win will be the ones who harness that shift without losing what makes growth work in the first place.
Projects
Introducing EduSignal: Adventures in Vibe Coding Pt. 2
Sharing a new project: EduSignal - The K-12 District Intelligence Platform
Disruption-Fluent Marketing
Enabling Leadership: The Most Critical and Yet Overlooked Kind
Between vision and operations sits a crucial gap. Someone needs to create the conditions where new ideas can actually take root.
Artificial Intelligence
What Product Marketing Looks Like in an AI-Disrupted World
Product marketing is both ripe for AI adoption yet undeniably human. Successful leaders will be the ones that learn to navigate that tension.
Artificial Intelligence
Navigating AI-Pragmatism and Brand Authenticity
The brands and marketers who successfully navigate the tension of AI efficiencies and genuine human brand authenticity will be the winners in 2026.
DFM Assessment
Introducing the Disruption-Fluency Self-Assessment
The Disruption-Fluency Self-Assessment, a fast way to gain insight into where your team stands on the Disruption-Fluent Marketing Framework.
DFM Assessment
Critical Constraints: Building Sensing & Learning Capability
Why your marketing organization keeps getting surprised by change, and how to build the radar you need.
DFM Assessment
Critical Contraints: When Leadership Itself Is the Obstacle
Why your organization lurches between bureaucratic rigidity and chaotic adaptiveness, and how to find productive balance.
DFM Assessment
Critical Constraints: Operational Agility, When Speed Matters
Why great marketing ideas keep dying in execution, and how to build an organization that can actually move.
DFM Assessment
Critical Constraints: Cultural Readiness is the Foundation
Why your investments in Agile, market intelligence, and leadership development may be operating at a fraction of their potential, and what to do about it.
Disruption-Fluent Marketing
The Four Dimensions of Disruption Fluency
Introducing the Four Dimensions of Disruption Fluency: The practical framework that sits at the core, providing the rubric for leaders to assess where they stand and, most critically, a guide to where to focus their efforts in order to develop true disruption fluency.
Artificial Intelligence
What would an “AI-First” marketing team actually look like?
What does "AI-First" actually mean for a marketing organization, and is that what CMO's should be striving for?