DFM Assessment
Critical Constraints: Building Sensing & Learning Capability
Why your marketing organization keeps getting surprised by change, and how to build the radar you need.
Kevin Briody
DFM Assessment
Critical Contraints: When Leadership Itself Is the Obstacle
Why your organization lurches between bureaucratic rigidity and chaotic adaptiveness, and how to find productive balance.
DFM Assessment
Critical Constraints: Operational Agility, When Speed Matters
Why great marketing ideas keep dying in execution, and how to build an organization that can actually move.
DFM Assessment
Critical Constraints: Cultural Readiness is the Foundation
Why your investments in Agile, market intelligence, and leadership development may be operating at a fraction of their potential, and what to do about it.
Disruption-Fluent Marketing
The Four Dimensions of Disruption Fluency
Introducing the Four Dimensions of Disruption Fluency: The practical framework that sits at the core, providing the rubric for leaders to assess where they stand and, most critically, a guide to where to focus their efforts in order to develop true disruption fluency.
Artificial Intelligence
What would an “AI-First” marketing team actually look like?
What does "AI-First" actually mean for a marketing organization, and is that what CMO's should be striving for?
Disruption-Fluent Marketing
Agile Marketing: The Operating System for Disruption-Fluent Organizations
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in practice?
Projects
Adventures in Vibe Coding
An experience in vibe coding my way to a useful web app, and thoughts and advice around what that means.
Artificial Intelligence
Preparing for the AI “Counter-Disruption”
AI feels like an unstoppable wave for marketers. But what happens if the simmering consumer backlash becomes a major force, and brands have to react? How should leaders prepare?
Disruption-Fluent Marketing
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than constrain, your marketing team's ability to respond and adapt to disruption with agility.
Disruption-Fluent Marketing
How AI is Disrupting Your Agency Relationships
AI is disrupting everything for CMO's these days, and your agency relationships are not immune. What are we seeing, and how should those relationships change in the age of AI?
Disruption-Fluent Marketing
Harness Productive Tension to Fuel Marketing Innovation
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving in the face of disruption?