Disruption-Fluent Marketing
Harness Productive Tension to Fuel Marketing Innovation
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving in the face of disruption?
Primary posts about my core thesis: Disruption-Fluent Marketing as a blueprint for creating a highly agile, responsive marketing organization.
Disruption-Fluent Marketing
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving in the face of disruption?
Disruption-Fluent Marketing
Disruption-Fluent Marketing is the organizational capability to anticipate, absorb, and capitalize on discontinuous change through adaptive leadership structures, transformational vision, and agile operational practices.
CMO
One of the main jobs of the CMO is to ensure your teams have the "headspace" needed to be creative, strategic, and innovative.
CMO
Being fluent in disruption is the new expected norm for marketing leaders. Welcome to DisruptedCMO!