Disruption-Fluent Marketing
Why CMO 90-Day Onboarding Advice Missed the Mark
Every new CMO needs their onboarding plan, but most "90-day" templates are focused on the wrong things, through the wrong lenses.
Disruption-Fluent Marketing
What Would an MBA-Level Class in Disruption Look Like?
When it comes to a business education, disruption shouldn't be treated as something that happens to someone else. What might an MBA class on disruption look like?
Artificial Intelligence
The New Marketing Function for Your Organization
Why it's past time to think about a marketing AI orchestration as something new, different, and separate from existing structure
Disruption-Fluent Marketing
How CMOs Can Model Adaptive Leadership
Adaptive leadership is the emergent, creative problem-solving that occurs when teams confront novel challenges. It's central to the CMO's role, especially in times of change.
Disruption-Fluent Marketing
Enabling Leadership: The Most Critical and Yet Overlooked Kind
Between vision and operations sits a crucial gap. Someone needs to create the conditions where new ideas can actually take root.
Disruption-Fluent Marketing
The Four Dimensions of Disruption Fluency
Introducing the Four Dimensions of Disruption Fluency: The practical framework that sits at the core, providing the rubric for leaders to assess where they stand and, most critically, a guide to where to focus their efforts in order to develop true disruption fluency.
Disruption-Fluent Marketing
Agile Marketing: The Operating System for Disruption-Fluent Organizations
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in practice?
Artificial Intelligence
Preparing for the AI “Counter-Disruption”
AI feels like an unstoppable wave for marketers. But what happens if the simmering consumer backlash becomes a major force, and brands have to react? How should leaders prepare?
Disruption-Fluent Marketing
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than constrain, your marketing team's ability to respond and adapt to disruption with agility.
Disruption-Fluent Marketing
How AI is Disrupting Your Agency Relationships
AI is disrupting everything for CMO's these days, and your agency relationships are not immune. What are we seeing, and how should those relationships change in the age of AI?
Disruption-Fluent Marketing
Harness Productive Tension to Fuel Marketing Innovation
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving in the face of disruption?
Disruption-Fluent Marketing
Beyond Resilience: Why Marketing Leaders Need Disruption Fluency Now
Disruption-Fluent Marketing is the organizational capability to anticipate, absorb, and capitalize on discontinuous change through adaptive leadership structures, transformational vision, and agile operational practices.