Disruption-Fluent Marketing
Introducing the Four Dimensions of Disruption Fluency: The practical framework that sits at the core, providing the rubric for leaders to assess where they stand and, most critically, a guide to where to focus their efforts in order to develop true disruption fluency.
Artificial Intelligence
What does "AI-First" actually mean for a marketing organization, and is that what CMO's should be striving for?
Disruption-Fluent Marketing
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in practice?
Projects
An experience in vibe coding my way to a useful web app, and thoughts and advice around what that means.
Artificial Intelligence
AI feels like an unstoppable wave for marketers. But what happens if the simmering consumer backlash becomes a major force, and brands have to react? How should leaders prepare?
Disruption-Fluent Marketing
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than constrain, your marketing team's ability to respond and adapt to disruption with agility.
Disruption-Fluent Marketing
AI is disrupting everything for CMO's these days, and your agency relationships are not immune. What are we seeing, and how should those relationships change in the age of AI?
Disruption-Fluent Marketing
What exactly is “productive tension” and why is it so key to ensuring your marketing organization is capable of thriving in the face of disruption?
Disruption-Fluent Marketing
Disruption-Fluent Marketing is the organizational capability to anticipate, absorb, and capitalize on discontinuous change through adaptive leadership structures, transformational vision, and agile operational practices.
CMO
One of the main jobs of the CMO is to ensure your teams have the "headspace" needed to be creative, strategic, and innovative.
CMO
Being fluent in disruption is the new expected norm for marketing leaders. Welcome to DisruptedCMO!