Artificial Intelligence
The Last Mile of Marketing AI
AI is remarkable at getting projects from 0-to-90% quickly, but the final 10%, the “last mile,” is where the real and inherently human work resides.
Kevin Briody
Artificial Intelligence
Why Your Best Marketers Might Seem the Most Resistant to AI (And Why That's a Good Thing)
Distinguishing between true resistance to the tech and the application of hard-won human judgement that helps you avoid AI slop and brand risk is perhaps the most important job for marketing leaders today.
CMO
The Myth of the Data-Driven Organization
Too many marketing orgs brag about being "data-driven" when they should focus on being "insights-driven," where applied human judgment informed by data drives the culture.
CMO
Quarter vs Horizon: The CMO's Toughest Tension
For marketing leaders, it's not about finding balance between short-term results and long-term building; it's about harnessing the tension between the two to help your team thrive.
Artificial Intelligence
AI-Intentional, Not AI-First, is the Mindset for Winning Teams
Why the most effective marketing leaders are adopting a people-first, outcomes-focused approach to AI.
CMO
Introducing CMO180: An Free Tool to Help CMOs Onboard or Transition
CMO180: Your second brain for the most consequential 180 days of your career
CMO
Six Failure Modes that Frequently Compromise CMO Onboarding
Even CMO's who understand that their onboarding window is a real-time diagnostic and not simply a functional checklist sometimes stumble. Let's explore some reasons why.
Disruption-Fluent Marketing
Why CMO 90-Day Onboarding Advice Missed the Mark
Every new CMO needs their onboarding plan, but most "90-day" templates are focused on the wrong things, through the wrong lenses.
Disruption-Fluent Marketing
What Would an MBA-Level Class in Disruption Look Like?
When it comes to a business education, disruption shouldn't be treated as something that happens to someone else. What might an MBA class on disruption look like?
Artificial Intelligence
Revenge of the History Majors
Why a formal humanities education combined with AI fluency may be the ideal skillset for the coming Age of AI.
Artificial Intelligence
The New Marketing Function for Your Organization
Why it's past time to think about a marketing AI orchestration as something new, different, and separate from existing structure
Disruption-Fluent Marketing
How CMOs Can Model Adaptive Leadership
Adaptive leadership is the emergent, creative problem-solving that occurs when teams confront novel challenges. It's central to the CMO's role, especially in times of change.