Building My Second Brain: Obsidian, Claude Code, and GranolaAI
Creating my own personal AI-fueled wiki as the ultimate research partner.
Sales Fundamentals Should Be a Required Marketing Undergrad Course
An understanding of sales is fundamental to all marketers, both at the start and throughout their careers. I'd argue it should be a core requirement of every undergrad Marketing degree.
The Last Mile of Marketing AI
AI is remarkable at getting projects from 0-to-90% quickly, but the final 10%, the “last mile,” is where the real and inherently human work resides.
Why Your Best Marketers Might Seem the Most Resistant to AI (And Why That's a Good Thing)
Distinguishing between true resistance to the tech and the application of hard-won human judgement that helps you avoid AI slop and brand risk is perhaps the most important job for marketing leaders today.
The Myth of the Data-Driven Organization
Too many marketing orgs brag about being "data-driven" when they should focus on being "insights-driven," where applied human judgment informed by data drives the culture.
Quarter vs Horizon: The CMO's Toughest Tension
For marketing leaders, it's not about finding balance between short-term results and long-term building; it's about harnessing the tension between the two to help your team thrive.
AI-Intentional, Not AI-First, is the Mindset for Winning Teams
Why the most effective marketing leaders are adopting a people-first, outcomes-focused approach to AI.
Introducing CMO180: An Free Tool to Help CMOs Onboard or Transition
CMO180: Your second brain for the most consequential 180 days of your career
Six Failure Modes that Frequently Compromise CMO Onboarding
Even CMO's who understand that their onboarding window is a real-time diagnostic and not simply a functional checklist sometimes stumble. Let's explore some reasons why.
Why CMO 90-Day Onboarding Advice Missed the Mark
Every new CMO needs their onboarding plan, but most "90-day" templates are focused on the wrong things, through the wrong lenses.
What Would an MBA-Level Class in Disruption Look Like?
When it comes to a business education, disruption shouldn't be treated as something that happens to someone else. What might an MBA class on disruption look like?
Revenge of the History Majors
Why a formal humanities education combined with AI fluency may be the ideal skillset for the coming Age of AI.